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Academy

Selling Program

Master the fundamentals. Execute with confidence.

A 4-week intensive training designed to elevate your discovery skills, stakeholder engagement, and deal progression—with real practice, real feedback, and real results.

What You’ll Learn:

  • Week 1: SPICED fundamentals & buyer psychology
  • Week 2: Discovery mastery & diagnostic questioning
  • Week 3: Building urgency, compelling storytelling & proposal crafting
  • Week 4: Demo excellence & negotiation tactics
  • Week 5: Final assessment & certification

Format: 4 weeks | 2-hour sessions | Online Guided by Trainer
Outcome: Certification + frameworks you’ll actually use in every call

After completing the programme, continue refining your skills with Velvet’s AI platform—creating your personal continuous learning loop.

Managing Program

Master the fundamentals. Execute with confidence.

A focused 2-session programme that equips sales managers with the coaching skills and structures needed to drive consistent team performance.

What You’ll Learn:

  • Recognizing behavioral patterns in your team
  • Building coaching moments into your workflow
  • Session 2: Sustaining Performance (1 hour)
  • Creating follow-up structures that stick
  • Using data and call analysis effectively

Format: 2 x 1-hour sessions | Online Guided by Trainer

Outcome: A practical coaching framework + tools to embed continuous improvement in your team
Pair this with Velvet’s AI platform to get automated insights on team performance—freeing you to focus on high-impact coaching conversations, not admin.